If you're NOT using Facebook Ads, just know that your competition IS!
As of 2017 There are More Than 2 Billion Users on Facebook, Never before have we been able to reach these individuals in such a targeting manner. These are all people that could be seeing your ads!
More than 62% of adults on facebook use it as a news source
Facebook is pushing companies towards it's ad platform. On average only ~33% of your followers see your facebook post and after 1000+ followers that percentage keeps decreasing.
70% of people that use facebook, do so on a daily basis.